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Privacy Policy - Primitive Labs s.p.


Privacy Policy

This Privacy Policy describes how Primitive Labs s.p. ("provider") collects, uses, and shares information when you use our website to purchase our products. This policy is effective from January 14, 2026.

Company Information

Primitive Labs s.p.
Keršova 3, Vojnik, Slovenia
Company Registration Number: 7361769000
VAT: VATNUMB
Operating under European business regulations

The administrator of personal data is Primitive Labs s.p., Keršova 3, Vojnik, Slovenia.

Type of Service

We sell water filter straws through our website, providing safe and portable water filtration solutions.

Information Collected

We collect the following types of information:

  • Personal Information: When you place an order, we collect personal information such as your name, billing address, shipping address, email address, and phone number. This information is necessary to process your orders and provide order updates.
  • Technical Information: We may automatically collect technical information such as your IP address, browser type, operating system, and device information when you visit our website. This information helps us improve the user experience and troubleshoot technical issues.
  • Analytics and Tracking Technologies: We use third-party cookies and similar technologies for analytics and advertising purposes, including:
    • Microsoft Clarity: We use Clarity to understand how visitors interact with our website through session recordings and heatmaps. This helps us improve user experience.
    • Facebook Pixel: We use Facebook Pixel for advertising and analytics purposes to track conversions and optimize our marketing campaigns.
    These technologies may collect information such as your IP address, browser type, operating system, and browsing behavior on our website. This information is used to analyze website traffic, track advertising effectiveness, and personalize your experience on our website. Please note that third-party cookies are subject to the privacy policies of the respective third-party providers.
  • Functional Features: We use scripts on our website for features such as wishlist functionality and language preferences. These scripts may collect data to enhance user experience and remember your settings across sessions.

How We Use Your Information

We use the information we collect for the following purposes:

  • Processing orders and payments
  • Providing order updates and customer support
  • Personalizing your experience on our website
  • Analyzing website usage and trends to improve our services
  • Conducting email marketing campaigns through Shopify (with your consent)
  • Implementing Facebook Pixel and Microsoft Clarity for marketing and analytics purposes
  • Improving website functionality and user experience

Sharing Your Information

We may share your information with third parties for the following purposes:

  • Service Providers: We may engage third-party service providers to assist us in processing orders, conducting marketing campaigns, analyzing website usage, and providing customer support. These providers include:
    • Shopify (e-commerce platform and email marketing)
    • Payment processors (Shopify Payments, PayPal)
    • Shipping and logistics partners
    • Microsoft Clarity (analytics)
    • Facebook/Meta (advertising)
  • Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order and transaction data may be retained for accounting and tax purposes as required by Slovenian law.

Your Rights Under GDPR

As a European Union (EU) business, we comply with the General Data Protection Regulation (GDPR). You have the following rights regarding your personal data:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You can request deletion of your personal data, except for data we are legally required to retain for accounting and tax purposes.
  • Right to Restriction: You can request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability: You can request a copy of your personal data in a structured, commonly used format.
  • Right to Object: You can object to the processing of your personal data for direct marketing purposes.
  • Right to Withdraw Consent: Where we rely on your consent to process your data, you can withdraw that consent at any time.

To exercise any of these rights, please contact us at support@primitivelabs.shop.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. You can control cookies through your browser settings. However, disabling cookies may affect the functionality of certain features on our website.

The main cookies we use include:

  • Essential Cookies: Required for the website to function properly (shopping cart, checkout process)
  • Analytics Cookies: Microsoft Clarity for understanding website usage
  • Marketing Cookies: Facebook Pixel for advertising and conversion tracking
  • Functional Cookies: For wishlist and language preference features

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

User Choices

You have the following choices regarding your information:

  • You can opt out of marketing emails by clicking the unsubscribe link in any marketing email we send you.
  • You can manage cookie preferences through your browser settings.
  • You can contact us at support@primitivelabs.shop to request access to, correction of, or deletion of your personal information.

Policy Updates

We reserve the right to update or change our Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on our website. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website after any modifications indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions or concerns about our Privacy Policy, or wish to exercise your GDPR rights, please contact us at:

Email: support@primitivelabs.shop
Address: Primitive Labs s.p., Keršova 3, Vojnik, Slovenia